The Canadian frozen potato giant generates 70% of its turnover in restaurants. It now intends to impose itself in homes with aperitif and specific ranges.
With the Covid, the Canadian potato giant McCain experienced an unprecedented crisis: the restaurants, which had to close, represent 70% of its turnover. Since then, the family group of around 8.2 billion euros in turnover has moved forward. It expects for its 2021-2022 fiscal year ending at the end of June to see its sales in volumes increase. “in the high single digit range” (i.e. close to 10%, editor’s note), explain to Figaro Max Koeune, who has been running the world leader in prepared potatoes for nearly a decade. “During the Covid crisis, we managed to cushion the fall in out-of-home consumption thanks to the very strong demand in supermarkets, where we gained market share. Then, especially in the United States (40% of turnover with Canada, editor’s note)catering picked up a year ago faster than in Europe,” deciphers the one who studied at Danone.
Born in the late 1950s, the group has built…