Virtual reality is growing fast but the concept is still unclear for most of us. What is virtual reality? What is the interest of virtual reality for your brand? How can you integrate virtual reality into your business communication strategy?
What is virtual reality (VR)?
Virtual reality, what a great concept! How can a reality be virtual? How can a virtual situation become a reality?
In fact, the definition of virtual reality is quite simple: virtual reality is a technology that allows the user to immerse himself in a more or less fictional world. This technology takes the form of an occulting helmet, covering your entire field of vision.
In concrete terms, with a virtual reality box, you can immerse yourself in a video game, a movie, a situation or even a place (for example, you can visit Rome from your sofa!).
There are different types of virtual reality helmets: from the simple Cardboard to the Oculus Rift, virtual reality is accessible to all budgets. Virtual reality is still in its infancy, but some companies are cleverly seizing this opportunity. What if you too could exploit the full potential of virtual reality?
Virtual reality to make your customers dream
To decide to buy, the consumer needs to project himself. He puts himself in a situation, visualizes the benefits of your products and services. With virtual reality, you allow your customers to fully realize the interest of your offers.
Ikea has developed a virtual reality application that allows its customers to design and visualize the kitchen of their dreams. Virtual reality has a double advantage here: it encourages sales and also allows the brand to gather valuable information on its customers’ expectations in a fun way.
Another example in tourism is British Airways. Thanks to an installation in major European cities, British Airways offers its customers a virtual reality experience allowing them to visit different countries in a few minutes and of course, making them want to travel!
Virtual reality to entertain your customers
Virtual reality is intriguing. Your customers have more or less heard about it but it is difficult to understand the concept without having tested it. Many brands take advantage of their packaging to allow their customers to experience virtual reality.
Coca-Cola and McDonald’s allow their customers to create their own virtual reality headset from their packaging. To complete the experience, McDonald’s has developed a game where children can put themselves in the shoes of a skier going down the slopes.
Virtual reality to boost your content marketing
Content Marketing is nowadays a key element in any good digital communication strategy.
The concept is simple: offer content with high added value to attract more customers and develop your brand image. The content can be textual or visual. The relevance of virtual reality in a content marketing strategy is therefore obvious.
Virtual reality allows you to offer creative and engaging content and to stand out from your competition.
Virtual reality is full of emotions!
Virtual reality represents a significant potential for brands. With virtual reality, you can give your audience – customers, prospects, partners – unique experiences that are full of emotion. And emotion is the key to a successful communication strategy!