The cloud, a gas pedal for a green recovery

Cloud computing is one of the most important technological advances of the last decade. The reconciliations it enables, in terms of competitiveness, security and sustainability, respond to the current concerns of companies, whatever their size, each with specific needs and expectations. For Julien Groues, Managing Director of AWS France, ” this coincidence, in the history of digital, is a first. Before, you had to choose: either you were very agile but not very secure, or very efficient but not very green.”

A gas pedal of competitiveness

According to a study conducted by Public Firstcompanies that have adopted the cloud are 1.5 times more likely to grow at 5% per year, compared to those that have not yet taken the plunge.[1] A gain in competitiveness that companies are aware of: even if there are disparities across the country, 80% of them are thinking of accelerating their migration to the cloud [2] : ” According to the statistics, specifies Julien GrouesThe Ile-de-France region seems to be moving faster in the deployment of these technologies. A trend that we do not feel on the ground. There is a fantastic momentum around the cloud in the regions. “By allowing small and medium-sized businesses to take advantage of economies of scale once reserved for large corporations, the cloud enables better allocation of IT budgets:”73% of our customers agree that AWS has saved them money. This is the case for Soitec, which produces innovative substrates for the semiconductor industry. By using AWS services, including artificial intelligence (AI), Soitec has been able to cut production costs by a factor of 10 on certain quality control steps. These are real savings that allow the company to finance innovation but also to improve its income statement very quickly. “Beyond the costs, the cloud offers the agility needed to respond to the most complex situations and still continue its development. 61% of companies that use AWS believe that their business or operating model would not be the same without the cloud:”A good example of how the AWS cloud is opening up new opportunities is Clevy. Clevy launched the Covid-Bot, a self-diagnosis chatbot at Covid-19 whose code is entirely open-source and has exposed them to new markets internationally.”

The AWS cloud, the cloud of the NEXT 40

In 2022, nearly three quarters of the NEXT 40 will be using AWS and the majority of French unicorns. While for SMEs and SMIs, the cloud helps develop new projects and services, for startups, it acts as a lever to grow an idea or launch a business. AWS technologies can considerably reduce task processing time and streamline all work processes related to the launch of a product or service: design, market needs analysis, development, production, testing… An acceleration that appeals to startups, as Julien Groues points out Startups look at costs and sustainability, especially since environmental concerns are often part of their business model. But today, what they are looking for first and foremost is to be able to launch their products as quickly as possible. By using AWS service bricks to build their own applications, they reduce their risks and build an agile model from the start, allowing them to easily adapt to what the future holds. We need to encourage French startups to continue to be entrepreneurial while making it easier for them to access technology. This will ultimately boost innovation for the entire country.”

A competitiveness that will be green… or not

Digital technology now accounts for 3 to 4% of greenhouse gas (GHG) emissions

emissions worldwide and 2% of the national carbon footprint. In addition to saving companies money and time, migrating its workload to the AWS cloud allows them to reduce carbon emissions and improve energy efficiency. Energy savings of up to 78%, confirmed by a report from international research firm 451 Research: the AWS infrastructure is five times more energy efficient than the average European company’s data center:” By 2025, reminds Julien GrouesAWS AWS will use 100% renewable energy for its operations, a commitment that is in line with Amazon’s goal of becoming carbon neutral by 2040. While AWS designs energy-efficient infrastructure and data centers, it also provides its customers with services and technologies to support digital sobriety: “Serverless solutions allow us to create applications that consume less energy, unlike older architectures, which have servers that are always on whether there are requests or not. Chunks of code are activated only when there are events and transactions. By automatically switching from zero demand to peak demand, we can adapt to customer needs faster, optimize their processing capacity requirements while serving sustainability.”